Hi there!

I’m Heather Macrae Stringer, founder and CEO of Tula Blue.

I never thought of myself as an artist before Tula. I was always more of a numbers person - graduated from UT Austin with a degree in economics and a minor in math and business, briefly pursued a masters in environmental econ, and then realized I didn’t dream of running regressions behind a desk. Enter: quarter-life crisis. I made some earrings for the gift shop inside my father’s restaurant, and the rest is history. (If it’s history you’re interested in - head on over to our ROPE STORY page!)

These days, I’m inspired by creating, overcoming chaos, and connecting with the Tula community. Outside of the Tula Blue workshop, you can find me with my boys. They are my world. ‘Tula’ means balance and isn’t that what it’s all about? I will forever be working on that work/play/life balance and trying my best to juggle it all - my business, my marriage, my three boys, and of course, my fur baby, Willow.

We’re now settled back in Austin, TX close to family and we really enjoy our lake and trail time. (Don’t worry— Tula Blue’s roots and original workshop will forever be on North Padre Island, TX!)

meet the

Tula Blue Crew

I love what I do and what we’ve built. A couple of years ago I was chatting with my husband about what we would do if we won the lottery, and I could honestly say I would keep my day job. I stand by that. Running this small business is a dream come true, and I’m so proud of what we’ve become. We strive to be a give-back, do-good brand. Tula Blue is a company that cares about community. Community at-large, and community within the company. Tula Blue has grown into a tribe of almost 20 awesome ladies, most of whom are also busy moms, working together to create the perfect jewelry to bring a bit of balance to your beautiful life. I’m not sure how I got so lucky to work with these amazing women.

Sara Garner


I asked Sara to help out at an Island Market back in 2016. She hopped into our Tula tent and we’re hoping she never hops out! She’s an insanely talented maker, from helping me make all the orders at our dining table for the very first 12 Days of a Tula Blue Christmas sale, to being by my side over the last few years as we expanded Tula to new markets. Now our full-time graphic designer, she’s fantastic behind a camera lens and unstoppable with an Apple Pen. We both left Corpus Christi in 2019, so we work together remotely, spending hours on the phone every day. Somehow, it just works. I can’t imagine my life or Tula Blue without her.

Ashley Anderson

The captain of our crew, our fabulous Island office manager & more! Since August 2018

Ashley is our rock. She started out as a part-time maker and quickly became the captain of our crew at the Island workshop. We can always count on her to keep us in line and cut to the chase, all while giving us a laugh. As our Island shop manager, she oversees workflow, quality control, wholesale orders and inventory. Without Ashley there to organize everything, we’d all be lost. She makes sure everything gets done, and to our highest Tula standards.

Erin Hatley

Our ROPE ringleader, Marvel of a Maker & more! Since April 2017

One of our very first ROPE spinners, Erin now trains and manages our entire ROPE team. She’s also one of our most experienced makers, taking the lead on quality control in our Island workshop. When COVID lockdowns started, we had to close the workshop and operated Tula Blue out of my workspace in Austin and Erin’s guestroom in Corpus. We coordinated making and shipping all of our orders for 3 months, keeping Tula Blue afloat. Just like our handspun ROPE, Erin is definitely at the heart of Tula Blue.

Jessica Edwards

Maker and more Since October 2017

Fave Tula: Full wrist WRAP Stack- Coral, chrysocolla,
pearl, sandalwood & pyrite

Fueled by: Travel, deadlifts, homemade kombucha,
and attending births.

Superpower: Naturally knotty, she's our superhuman

Nicole Ross

BOOKKEEPER, Rope-spinner and Maker SINCE OCT 2016

Fave Tula: Chrysocolla, lapis lazuli & jasper necklace stack

Fueled by: Coffee, family & travel

Superpower: Smarts & spreadsheets

Lisa Towns


Fave Tula: All the pieces!

Fueled by: Music, coffee, hot tea, sweets and being busy!

Superpower: Fearless frequent flyer

Christine Krell

Tula Maker since May 2021

Fave Tula: Abalone Crescent

Fueled by: Coffee and queso

Michelle Lemos

Tula maker since May 2019

Fave Tula: Simple Pearl Bohemian with any WRAP stack!

Fueled by: Caffeine, my kids energy levels and trips to Target!

Superpower: Next Top Model, Maker & Mama!

Tori Sherman


Fave Tula: Princess Choker & pendant, please!

Fueled by: Jesus & Ocean Waves

Superpower: Speedy Sherman

Ashley Moser

Fave Tula: Princess, feather & blue agate Total Tula.
Fueled by: Smiles and sunshine
Superpower: Always up for a market!!

Kyra Kaiser

tula Maker since

Fave Tula: All of the stone crescents.

Fueled by: Hot tea, coconut water and salsa.

Superpower: Bargain hunting and fashion.

Courtney Pistole

Tula Maker since Oct 2021

Fave Tula: White Bohemian
Fueled by: Coffee, Mexican food & Jesus
Superpower: Baking anything sweet

Dana Vera


Fave Tula: Amazonite Wrap

Fueled by: Grandkids and her dogs

Olivia Rioux


Fave Tula: Princess Necklace

Fueled by: Starbucks

Amanda Stotz


Fave Tula: White Crescent

Fueled by: Yerba teas